Mark Geoghegan commented on the concept of treating your competitors fairly, using the recent Lemonade position indeed there is continually greyer areas of IP over many aspects of the services industry. In IT just like in previous technology incarnations such as the telephone or email, without people having access or copying there would person to call or email reply. Plagiarism is not always a dirty word in context of a joined up world. 

Granted tell that to Mr Dyson and its a different story - but his vacuum cleaners are not intending to collaborate in sharing or exchange of pet hair  - although how AI will change the life of a Vacuum Cleaner of the future is anyone's guess.