The market is still producing a steady stream of new start ups. Those who have got past the first 2 or 3 years are now looking for more automation and the LMG still talks about central systems, without focusing on the need to offer open source API's to integrate with. Moreover without embracing the Vendors to ensure it is available across the board. 

Will this mean whatever is rolled out will take years to adopt, and perhaps, if its not made easy, never will.

Why not embark on these with a different attitude:, phase 1 a Common core record across all classes with an API, then follow up with further phases with greater data granularity each extending the API. Or just ensure the Integration map is central to the thinking behind the project. 

Each initiative then issued with a manual which is relevant, targeted and accessible.

So how do these new start ups and evolving intermediaries navigate the London data elephant.