Cyber is a fast growing line of business, globally, and London is at the centre of that.  But insurance alone is not the answer, which could be said for all risks.  This is where brokers can add value to both their clients and their insurers.  Broking the risk should be just one part of the role for a broker.  The broker should be bringing together a package that provides a "solution" to the risk for the customer and improve the attractiveness of the risk for the underwriter.  This will involve bringing together other (non-insurance) parties that can provide value add services.  In essence, a package solution that provides a win/win for all parties and differentiates the broker.  Cyber is most certainly one class where the broker could be innovative.